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Since we are on the subject of linking to and from your blogs, and ostensibly this whole series was started with the discussion on links on our minds, (due to the discussion about Technorati rankings), it is not far-fetched to now devote an article or two on the effects of linking and bona fide strategies to get more links without being penalized or worse by the Search Engines.

It is necessary to understand that there are certain “linking strategies” which are no longer looked upon kindly by the Search Engines (and even many surfers). On the by-and-by I will mention these “bad” strategies in my articles. However, right now we will just mention the most blatant ones. And we will begin with the negative.

It is often the case that when we are starting out and looking for links, that we consider “link banks” or “link farms”. The ones that particularly a waste of times and money are those that will “for a small fee” charge you money to use them. Here is how they work.

You go into a link-farm and they maintain a database full of customers just like yourself. If they are halfway tech-savvy they will also categorize their links so that you can link to other web-sites that are within your “sphere”. You go to the categories that interest you, and you click on those web-sites that seem to be related in content to yours. The system then sends out an automated email to the webmasters of those sites telling them of your link-exchange request. The webmaster can either approve or decline. This is fairly simple. What is supposed to happen then, is that you and the Webmaster of the chosen site put up “reciprocal links”. You link to them - they link to you. You give them a “hot-link/back-link” to their site they give one to you. Sounds simple doesn’t it? Well… First and foremost you have just bled out another link. Okay not so bad, unless you constantly do this. A site with too many “bleeding links” and almost no content is marked as a spam site. One which simply puts links up to other sites, adds the keywords, some junk content and tries to move up in the Search Engine ranking. BTW..this works. It works and works well. For a couple of weeks until the Search Engines get around to actually botting, caching and running their algorithms on your site. Then you are penalized or simply thrown to the back of the line.

But there is a very cagey thing these link-farms do as well. What they offer you is either free link exchange or for a few bucks more you get the PRO edition. The Pro edition allows you to put all your reciprocal links into a database and whenever someone accesses your site these links are fed out in pages. Lots and lots of people, newbies usually, go for the PRO option. After all for $30 every couple of months, they don’t have to add to their HTML every time a new link is agreed upon. They just add it to the program database which takes care of the rest. The thing is then they are not bleeding links as the information is held on a central server (not on their own servers) and I challenge anyone here who knows of these farms to Google search your link on their site. You just won’t find it. So while you being conservative, and you don’t pay that extra “small” charge, add a link to your HTML every time your request is approved, most of these people are just adding a link ostensibly coming from their site, into a centralized database. They get your link, you get almost NADA. And since there is no overhead for them, they willingly and happily will add thousands of links. Go find YOUR site among those thousands of links in one web site. Who do you know, is going to flip through a few hundred link pages reading every one?

That is just one of the negative aspects. So the rule here is:
“Stay away from commercial link-farms and link-exchanges - they are a NO-NO!”

Okay so how do you get “good” and “valid” links into your Blog?

1. Lots of Hard work
2. Technorati as we have already discussed is one way. (No need to repeat - read articles 2 and 3 in this series)


3. Links between friends - this works there is a give and take here, and it spreads. You would be surprised how good this option works. My AW friends do this routinely, and we are all writers. I gladly link to fellow AW sites even if they don’t give me a “reciprocal” link. Cause that is what friends are for and that is the community.


4. Targeted Email - This we will discuss in one of our next articles and I think you will be surprised as to how well this works. For now let me say these few things about Email - Targeted Email.
   A) I own quite a few web sites and deal with blogs. I can tell you that based upon real-time statistics if a targeted email to a targeted audience goes out, the hits on the site I am targeting, jump in the hundreds of percents within the next 24 hour period. People who WANT email will read it.
   B) How do you get a targeted email list? First off you must spread the word. Forums, article submission sites (a very good option), friends, family, the stunning woman next door who you were always to shy to talk to, (hey don’t laugh I am SHY!), Internet buddies. Remember you are starting from scratch here. You are new to this whole world, its lingo, its etiquette and its rules. Take anything you can get and keep it and treasure it as if it were gold.
   C) NEVER THROW AWAY AN EMAIL ADDRESS.
   D) NEVER SELL YOUR LIST OR LET SOMEONE ELSE BORROW IT. AND GUARANTEE THAT TO YOUR READERS AS WELL!
   E) Targeted Email lists take time and effort but they are your best option. Your BEST option for new sites.


5. Implementing RSS feeds - we will discuss these later (but if you are impatient you can read my series of RSS articles here at EzineArticles, just click on here or on my Name to see my articles on RSS.)


6. Word of Mouth - if it spreads it works… PERIOD (No email no nothing. Just BUZZ. Create the buzz. You must market your own site, cause if you don’t no one is going to come to it!) This is a lot like writing and having your first book published. Once it is published, the real work begins. You have to market the book. Sell it. Autograph it. Talk about it. Until you are nauseated from it and wish you never learned how to write. But you have to do it!


7. Offer something that is WORTHWHILE for your audience - and make sure you update it constantly and consistently. Take my blog for example. I made it generic. BUT I wanted to get out some thoughts on writing and living etc. And I do that and continue to do that. However, my background gives me some fairly good expertise in a few other areas as well. This is also great practice in writing. So I combine that expertise with my writing.. and voila. Don’t only write about some events in your life. As much as that is important to you, very few people will want to read it. Give people knowledge, something they want something that ONLY you can give them. And be damn good at what you do. On one hand the famed phrase goes from P. T. Barnum: “A sucker is born every minute” on the other hand “Never underestimate the intelligence of your audience”. Most people are a hell of a lot smarter and more intuitive than we give them credit for.


8. Work hard on Good Search Engine listing and ranking
   Use the options, tools and ideas you read here and elsewhere. Pick and choose what is good and works for you. Don’t discount anything, until you tried it. Works, that is great. Don’t work - dump it like a rotten tomato.


9. Advertise with Google Ad Sense and Yahoo (Overture)
   One of the few times I will actually suggest spending money. But be careful and wary. Keep close track on what works and what does not work. Follow your budget closely. Change your adverts to meet demand and what works and what does not work. Use catch phrases - be savvy. People come to the site - deliver on your advert. You have less than 5 seconds to get their attention. Use those 5 seconds to the maximum!


10. Offering Freebies - Sometimes this works sometimes it is just garbage. Depends on your site and what you are selling or offering. E-Books are almost passe, I would not go that route. I know an incredible amount of people, and I have yet to meet one person, who has told me they actually read those free e-books which are basically personal blogs in PDF format. Most of them are simply snares and pitches, full of the worst writing and junk imaginable. They tell you how to get rich in 10 minutes or how to make a million bucks on the net - if only you send them another $100 bucks for their secret! Like I said before “a sucker is born every minute!” However e-books on health, herbal remedies etc. are all the rage. They offer INFORMATION or KNOWLEDGE. You may want to consider those if they fit into your site’s content and genre.


11. An Incredible Amount of Patience - Be patient. You dont gain 1000 links to your site in a week!


12. More Hard work - need I say more?

I am sure I left out a few things (or maybe more than a few), which I will get to in the future.

Copyright © 2006 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author’s information with live links only.)
Ted W. Gross’s very popular blog, Cobwebs Of The Mind contains daily updated posts and articles on technology and writing. He also owns Amor Enterprises which maintains Virgin Earth Article Submissions which is designed to accept articles about any country or place in the world. Ted Gross is also a published author and maintains a web site for his works.

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Email - we take it for granted. We use it almost every day. We use it for business, pleasure, fun and work. We use it and abuse it. We say things that are taken the wrong way. We express hate and love, likes and dislikes in our email. We fall in love, fall out of love, send virtual flowers, send postcards, send presents, send protests, send hate mail. We do business and sign contracts on it. We transfer funds with it. We type with it, hate it and love it. We often cannot live without it.

Email is so ingrained in our daily lives, we no longer appreciate its power or possibilities. We use it as if it were an extension of ourselves and actually tend to reveal a lot more about our own minds, hearts and souls then we would ever reveal if we had to sit and write out each and every email with pen and paper. Email is most definitely a powerful tool, if not the most powerful tool in the arsenal of spreading word and popularity about your blog or web-site.

On one other thing about Email. It is FREE. Totally and completely FREE. You don’t even have to an email account with your web account provider. All you need is a few Yahoo or Gmail accounts.

However, there is a BIG caveat here. If you are anything like me, you have come to hate “spam” mail. Garbage mail. Junk mail. Spam email. All of it is crap. All of it steals precious time and clogs up your system. We hate spam. We ignore it. We sift through it to get to our “real” email. And here is the rule of thumb. Email that we want - WE READ.

How do you put email to use for you and your blog and web site?

Well first some things you do NOT do.

• You do not purchase lists off the Internet that are non-targeted lists (even if they are opt-in lists). What is non-targeted? Non-targeted means that you will be sending out millions of emails to people whose inbox and spam box are totally full and crowded with junk as it is. Your email will be between some idiot that is sending out emails promising larger breasts and another offering males a great time in bed with a new and great product combining viagra, cialis and some homespun remedy for a longer, more powerful male organ. Trust me. You do NOT WANT your email stuck there.
• You do not purchase lists off of some fly-by-night company on the Internet, even if they do promise 2.5 million email addresses for $29.99.
• You do not “farm” email addresses off of Internet sites using a program dedicated to this practice.
• You do not offer to purchase or borrow your best friend’s or lovers email address list (in most cases not in all!).

What you can do:

• You create a guest book on your blog or an email opt-in list. You save each and every one of those emails as if they were GOLD. For these things all you need to do is Google for them. Bravenet is one of the largest, most respected and offers an incredible amount of FREE utilities for this purpose. You do not need to be a techie to use this stuff.
• You ask everyone you know (including the grocer and butcher) to get on your list! (NO! I will not get up enough courage to ask that beautiful woman next door for her email address. I can’t even get enough gumption to say “Hello” to her. sheesh…)
• You consistently and constantly put out emails to your membership but you do not badger them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.
• On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
• Your email is professional, straightforward, and if possible offered in both HTML and plain text.
• Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsofthemind which associates in the persons mind with my blog. It is also good advertising and a way for someone to remember your blog even if they forget the url. Which is unique enough for here. On my web sites, for instance it is all xxxxx@mywebsite.com. Then when the recipient wades through tons of email they know immediately your email is something they want and they will read it. So for the Hair blog their address would be something with the word “hair” in it or better yet “silkybeautifulyounghair”!

Why is Email so important?

It is an excellent question, despite the fact that some techies may snicker at such a simple question. The answer is easy, yet can get incredibly complicated. The great thing about email that a person wants is that it gets at least skimmed. It keeps you in touch and lets the person that signed up know that the web-site is active and doing things. The other “more important part” of email is that little “forward” option. If Sally seems something that she may think Jane and Bill want, she is going to forward the email with a couple of clicks. Viral. It gets spread. People get to know about it. NEWS SPREADS. And with email it can spread like wildfire! Do not ever underestimate this. You may send out 100 emails from your site, and on the 101’st for no specific reason you can discern suddenly the hits go up. Suddenly the “word” is spreading. Never give up on the email option.

Don’t overuse it either. Don’t badger. Don’t spam. Don’t do your best friend a favor by sending out emails to your list for them. (I would, of course, send out a 100 emails to my list for a date with the lady next door!) Seriously, your email list is your gold. Your ace in the hole. Don’t abuse it!

Okay lets now discuss Email and some “real” examples:

When someone arrives at a blog, unlike a web site, there is no need to “register” or “sign in”. Thus it is much harder to get an individual to “sign-up” for a feed from your blog or to be on your email list. You have less than 7 seconds (that is not a typo, 7 seconds) to interest the person, which includes loading of your page. So use it well. Remember, OFFER WHAT THEY WANT - NOT WHAT YOU WANT. If you cannot do that than perhaps numbers is not what you need. Just the pleasure of having your own blog.

Send out a thank you IMMEDIATELY. You can use an auto-responder, or lacking that, have a template in your email draft box, and once a day check for new sign-ups and send out a thank you SEPARATELY to each one. No CC’s or BCC’s. Bad, BAD idea.

If you have a web site that requires registration, make sure you send out a thank you automatically. Make sure you explain again what the site is about with your URL at least twice in the page. Make it nice. Make it simple. Make it good. Market yourself and your web site and your product.

When you send out emails to your entire list you have many options. You can make them yourself, or go to a place like Vertical Response which takes all the hard work from you. Vertical Response is good, but not free. There are others in the market, reputable good sites who can help you along. But if you serious about marketing bear this in mind if you email list grows too large or unwieldy.

Whenever I send out an email from any one of my web sites the hits on that web site go up immediately and for the next 24 hours. By the way, it is important to understand, that your email will have a shelf-life of 24 hours on a good day. This means that if the member does not respond, visit, or otherwise act on the email within 24 hours, it probably just won’t happen. Don’t sweat it though. There is always the next email, and the next and the next…

One of the best and free ways to make your blog work for you is to use feedblitz. This takes care of subscribers and RSS feeds. It works for the most part and is good. Use it on your blog.

In summary, Email is a tool that should be used to the maximum but not abused or overused. Used and manipulated correctly it can increase your members and keep those who did sign up coming back. Loyal membership is your key to Viral marketing.

Copyright © 2006 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author’s information with live links only.)
Ted W. Gross’s very popular blog, Cobwebs Of The Mind contains daily updated posts and articles on technology and writing. He also owns Amor Enterprises which maintains Virgin Earth Article Submissions which is designed to accept articles about any country or place in the world. Ted Gross is also a published author and maintains a web site for his works.

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I submit this article in this series, with more than a bit of trepidation. This discusses article submissions, and I am submitting it to ezinearticles. The question is do I fluff it up or be honest? Sometimes brutally honest. I will go for the honesty. We are dealing with positive and negative factors in all aspects, and this means the article submission process as well.

Okay we now know about content, keywords, tags, categories, bots, back-links, hot-links, a bit about the psychology and have an inkling to what viral technology and systems are. Before we get to the nitty-gritty technological stuff, (yes, you do have to know that as well and it is really fascinating at times), we are going to discuss tools to make your blog more well known and your URL all that more important and hit by those inquiring eyeballs.

I choose to start with the Article Submission process as it does incorporate almost everything we discussed until this moment in time. Like all the tools and possibilities discussed on here, keep in mind that Article Submission is only ONE possibility, and may not be for you. It is work, and sometimes a great deal of it, even if you are a writer, and it also takes a keen eye and watching the market.

One point I wish to make at the outset, that will probably upset a lot of Article Submission site owners and possibly members. Lately, article submission sites are getting very picky with what articles they will take and not take. For some really good reasons, and some let us say some “not-so-good” reasons. If you are an author or writer, like I am, and have published, then you cannot approach article submission in the same way you approach writing your book or novel or short story. I have never had an article turned down due to any such reasons, but Article Submission sites are NOT publishers as authors know them, are NOT literary agents, are NOT literary minded. And you should NEVER submit your literary work to them as you loose first publication rights immediately not to mention the possibility of it getting ripped off. Do not confuse articles with actual literary works.

Articles are just that. Articles that you write, almost about any subject under the sun with a plus for you, which we will get into. And this is not the Pulitzer Prize stuff either. Do not be upset or take to heart any article submission site that thinks they now are “real” publishers or think they can determine what is a good piece of literary writing and what is not. (Some of the lesser known ones are doing that now.) For the most part the articles presented at article submission sites are written with an eye to presenting an idea or opinion or knowledge and to get the URL’s into the resource box so the author can drum up business for his web site. This is legitimate and why article submission sites are so successful. It is indeed why I use article submission sites. However, article submission sites serve a purpose in the game of symbiotic internet relationships. Just don’t think when you are writing an article, that this is something you are going to present to your literary agent.

Remember as well, what is of interest to you, may not be of interest to the masses. (The tired, the poor, the downtrodden, the bored - they too make up the internet and they too surf!). I am going to, like usual, give a real life example, before getting into the nitty-gritty of article submission sites.

I usually post articles at Ezinearticles.com. They work hard at the business of article submissions, as they should, because they make a great deal of money from it (I will explain how as well). Ezinearticles does lead the market as well where according to Alexa.com it is ranked as of the date of this posting at 622, which means they are the 622 most popular site on the Internet. That people, translates into MILLIONS of page views a day! Powerful influence. (We will discuss Alexa and Google Page Rank in another article.)

A while back ezinearticles.com sent out an email saying that their article entitled “Want to Try on That New Hair Style Before You Get It?” had 108,898 page views! Now if you would have asked me which article would get such page views, I would certainly have NEVER even considered an article about “hair”. And that is only page views on their site! Remember that.

You can only write about what you know, BUT you have to write about what other people WANT TO KNOW. That is a lesson for blogging as well. You must offer something in return for someone spending the minutes reading your blog. Otherwise no one will read it. Period.

The Internet is full of surprises. ONLY because the human condition is full of surprises. Only because it reflects who we are and what our society is like. With all that said - let us explain just how this Article submission process works for you.

Mr. Nor Hair (remember him from our previous articles in this series?) wants to get more free publicity for his site. So he sits down and writes a 750 word article on how to prevent hair loss. Mr. Hair does NOT, I repeat does NOT sell any of his products in the body of the article. This is a big NO-NO, and most article submission sites will refuse to publish an article promoting a product within the body of the article. In other words - Self-Promotion - is NOT allowed within the body of the article. (And this is a very good thing!) Mr. Hair writes about the effects of hair loss on ones self-esteem. He actually spell checks it too! He then goes to an article submission site and becomes a member. All this is for FREE. (Do not ever pay any service or for any program that will submit articles for you! That is just pure malarkey and simply put, if you do, you are a sucker! Remember Article Submissions are Viral, and being so they should be Viral for you as well.)

When he is asked to input his article, he has to adhere to certain guidelines in HTML and text format. He must put in keywords (remember those folks?) and an article summary. He also chooses a category for his article which in this case would be “Hair Care” or “Body Care” or something along those lines. All cool. Then at the bottom is a resource box. That is for you dear author. It is in this box you put your copyright and your URL’s etc. (You can see the resource box and an example at the bottom of the article here.)

Usually you are limited by the amount of URL’s you can put into the box. I use the maximum which is three. Mr. Hair has two. His website and his blog and he inputs them into the box. Voila, he previews and then submits his article on hair loss. In a few hours he gets an email that it was accepted. So far so good. Now what happens?

The article goes up on the site. Now don’t ask me if anyone will read it. Obviously sites with millions of page views a day, someone is reading something. But the plus for Mr. Hair is not from the normative person coming to read his article, even if they do click on his link on the bottom. Nope the big plus comes when a Webmaster or Ezine owner comes to the site, and picks up the article (a fairly easy process), and puts it on their web site for content. Now if you were good students you can see right away what you got.

You now have your article and its text on two other sites at least, and you now have a live back-link INTO your blog! And if an Ezine owner picks this up and send it out to 2500 members of the Ezine, you now have bona fide email links BACK INTO YOUR BLOG. And all the time that article sits on other web sites, it is indexed by the Search Engines, with YOUR URL IN IT! And all the time it sits at the article submission site, people are reading it and picking it up for content for their sites. And that is the name of the game!

What does the Article Submission site get from this? Simple. They have Google Adwords up and people DO click on those adverts. They have affiliates and people DO click on the affiliates and buy. Do you know why? Cause like I wrote in the article on Viral Systems, the people on the site are loyal members. They are getting something for nothing so they return the favor. (We will discuss stats as well in another much later article). All sides win in this symbiotic relationship. Again some real examples:

I wrote a series of 13 articles on RSS technology and put them up here a while back. Lo and Behold one day I discover that there are two web sites wholly devoted to mine and a few other articles on RSS. How did I find this out? I Googled my name and discovered they had picked up these articles and placed them on their site. More back-links for me.

There is no doubt that article submission works. It may not be for you, it may take too much time. It may simply not let you be the author you truly are, as you may have to swallow “pure quality” for article demands. BUT it is a way, and for free, to increase your hits to your blog. Seriously consider it.

Back-links is the name of the game. Search Indexing is the name of the game. And Article Submissions is one way to achieve to it. If you can, use the article submission route for more exposure for your blog.

(Part Six of this series is already published at Ezinearticles.com Viral Systems & Technologies - What Are They?)

Copyright © 2006 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author’s information with live links only.)
Ted W. Gross’s very popular blog, Cobwebs Of The Mind contains daily updated posts and articles on technology and writing. He also owns Amor Enterprises which maintains Virgin Earth Article Submissions which is designed to accept articles about any country or place in the world. Ted Gross is also a published author and maintains a web site for his works.

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