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One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center. It shows readers that you are a good source of information that they can count on.

If you think about it, you also probably subscribe to a number of blog feeds on various subjects that interest you. Where do you think you are going to get information when you are in the market for a product or service that relates to your interests? Yes, that’s right, you think about that blog that gives you all that great information!

Often direct sales representative’s websites are nothing more than a corporate website. Websites in which they are unable to update information. These types of websites also make it difficult for a representative to look unique. They all have the same websites saying the same thing. Corporate sites also make it difficult for the representatives to hold special contests or special sales.

With a blog you can quickly update your customers anytime your company released a new product, when you’re holding a contest or are placing items on special pricing. Blogs also can be more fun and unique than the traditional newsletter. Newsletters are often sent out at a set time. With blogs you can stop in anytime. With all the feeds available your visitors can subscribe to your feeds and be instantly updated without any spam filters interfering.

If you want to produce a professional looking blog, try using a service such as Blogger.com. You can then upload your blog quickly and easily readily available for your visitors. Another great thing about Blogger.com is that it is free. This means no hosting costs or domain costs.

Visit http://www.wahm-blog.com/what-is-blogging.html for more information about blogging.

About the Author…
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you’re serious about your direct sales company and want to know how you can make more sales.

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Blogging is easy, blogging is fun. And what’s moreit can help your business in a lot of ways. A blog is a frequent, chronological publication of personal thoughts and web links in the cyberspace. You could call it an e-diary where you can register your thoughts, opinion and comments on anything and everything under the sun that interests you. Though people had been ‘at it’ long before the term blog was coined; it has gained currency as an effective medium of communicating over the Internet only recently. The introduction of automated published software like “Blogger” at www.blogger.com has been instrumental in blogging success. A blog or a weblog’ is conceptually similar to a website and is accessible to anyone on the Internet.

There are millions of bloggers in the world today blogging away to glory. But blogging can be more than just chatter in the cyberspace. It can be a great tool for boosting your online business’s profitability once you’ve understood how it works and what are its limitations. Take a look at http://en.wikipedia.org/wiki/Weblog#Corporate for some more information.

How to become a Blogger?

The key to learning how to become a blogger is to start blogging! Easier said than done? Not really. There are several websites that can give you information on how to be a blogger. Blogger.com is one of them. You have three options here to choose from:

- Have a hosted service like Blogger allows you to set up an account and fire away in a matter of minutes.

- A remotely installed blog like movabletype allows you to install on a server for a small fee.

- Desktop blog programs like Radio Userland are installed on your desktop and then uploaded to a host. These are usually desktop programmes that include hosting and upgradation for a certain period of time and charge you a small fee.

You can get more information on blogging resources from http://www.blogroots.com/resources.blog.

Also see: http://www.blogger.com/start

Once you have decided what option you want for setting up your weblog/ blog you are ready to start blogging. It is that easy. It could take a while before anyone will notice your little blog in the corner and take you seriously. But you can cut down this time with some great ideas at: http://help.blogger.com/

offers some great ideas on increasing your blog’s readership.
There is a Chinese saying, ” It’s a wise man who learns from others’ mistakes”. Read others blogs to see what works and what doesn’t, what are their writing styles etc. It’s a great way to teach yourself and fun too. you are learning on some one else’s expense.

Guidelines for the greenhorn blogger

Here are some simple guidelines for a newbie blogger. Take a chance with these to increase your chances of success.

1. Get Blogging: Like I said earlier, the best way to learn blogging is to start blogging.

2. Recognize your motivation: Why are you blogging? What do you hope to achieve?
   
3. Link to other blogs: the best way to popularise your blog is to link to other blogs. So link you must!

4. Develop a unique style of writing: Developing a writing style is an evolutionary process. Try different approaches and formats until you find one that fits your message, audience, and personal motivations.
5. Express your personality… let your humour, your perspective on life, and your values shine in your writing.
6. Be regular with your posting: readers will quickly wander away from blogs that are not updated regularly. So this is very important.

More blogging resources are available at: (www.lights.com/weblogs)

How to profit from Blogging?

Now that you have understood what a blog is and how to get blogging, its time to make it pay. Blogging is a great way to enhance your online company’s bottomline. It is a popular and an easy medium and has potential of reaching millions.

Here are some tips for you to turn blogging into a serious profitable strategy.

1. Customer Interaction: A blog is a good means to keep in touch with your customers regularly. You can keep them updated on new events, happening in your company, new products and services and other developments. the best part is that you can do it more cost effectively and in much less time than other methods like newsletters, customer updates and customer meetings. The elements of interactivity, community and collaboration are key here. Your blog can also serve as a platform for advertising, promotion and even internal communications. One well-known business example is software company Macromedia’s use of blogging to keep customers updated on what’s happening with its products.

2. Query management: With a blog you can receive and answer to customer queries more quickly than an email. For potential customers it is very important to have a sharp turnaround and you can do that easily with a blog.

3. Link to other sites: Linking your blog to other similar, but not competing, sites is a great way to get some free publicity and traffic for your online business. It is also one big reason why Search Engines will grab your site in their result pages. Ask any online entrepreneur what getting quality traffic to a website means and you’ll know what I am talking about.

4. Get Feedback: Getting feedback from your customers on your products and services, on your company practices and other things is one of the most valuable resources you can build. With a blog, it is not just easier but also time saving for customers to leave feedback for you without filling complicated and mile long forms.

5. Get Google to work for you: Selling ad space is one of the most popular revenue streams for online businesses. With Google’s free AdSense service it just got easier www.google.com/adsense. AdSense allows bloggers to display up to three content-specific “ad units” (boxes that can hold up to four ads each) per page. Each time a visitor clicks these ads, you get paid. Need more convincing?

6. Become an affiliate: Your blog can become a cash cow by using the simple idea of becoming an affiliate for other websites. An affiliate basically carries a link to the other site and each time some one clicks on that link, you get a small commission for it.

7. Donations: If you are running a blog that people love to read and keep coming back in hordes, why not ask them for some monetary appreciation?

Put on your thinking cap and let your imagination run unbridled. You will surprise yourself with the number of ideas that will make your blog less of a personal e-diary and more of a digital cash cow. Blogging is a relatively new marketing arena for webpreneurs, but has immense possibility and potential. Be sure to get on to the bandwagon early in the game and reap your benefits later.

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Wanna Learn the Secret of Creating Passive Income
Online
From a man who made $3,244,842.32 from the Internet
in Only 27
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Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency’s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that’s how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers’ a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they’ll remember and keep returning to your blog.

But that’s not all; you need to have an abiding passion for the subject matter or product you’ll sell. Without this, your blog won’t stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors’ personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

Copyright 2005 Mal Keenan

Mal Keenan is editor and publisher of the Home Business Tips Newsletter:
Home based business opportunities.
To find a work at home business you can believe in visit: Work at home Ideas & Opportunities

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