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Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment. By creating a Blog and adding to it every day or relatively often, you create in your reader a desire to see “what was said next”. They will return to read what you post next. Particularly, if what you posted the first time is interesting, valuable information, presented in a manner that is fun to read. A few ideas to get you off and running with your informational Blog, might include: travel, a new baby, planning your wedding, building a new business, working with your clients, developing a new product, counting your blessings, or ideas you are interested in sharing.

No matter what topic you choose, if your goal is to create an unending stream of income, generated by your Blog site, through promoting products, sites, and opportunities to visitors such as yourself. This book will help you attain your goal.

An alternative to the news filled Blog, which includes entries on a regular, or daily basis, is the Informational Blog. An Informational Blog is a site where information is presented on the one page format, along with any advertising you wish to include, and the content is so intense that it draws people back time and time again to reuse the site. Informational Blogs can be as long or short as you wish. Informational advertising links run down either side of the page, promoting topics similar to the one you are writing about.

These Blogs are chock full of information, links, ads, and ideas that promote the content or purpose of the Blog. A Blog of this type will run on “Auto-Pilot” for many weeks at a time, just earning you money, while you go out and play with the kidlets, take a vacation, or build a “real” business on the side.

Have a desire to communicate and something important to say, Blogging can get your point across. Concentrating your knowledge on one topic brings a specific traffic to your site. Jan Verhoeff is an expert at making affiliate links work. Contact her at eBiz Brand Performance.

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One of the quickest and easiest ways to try your hand at running a web site is to set up a blog. Once you’re up and blogging, you can sign up with Google AdSense and start selling ad space. Bear in mind that starting a blog isn’t going to bring you instant revenue. You’ll have to put some energy into promoting the blog, getting it listed in the search engines, and of course writing quality content that people will actually want to read.

There are plenty of free blogging sites out there to get you started. My favorite is Blogger.com. Signup is extremely simple, and you can be blogging in a matter of minutes. See my blog here: http://workfromhomespot.blogspot.com. Blogger has plenty of nice templates for you to choose from, and they’re all customizable should you wish to tweak them. Blogger also gives you a nice blogspot.com subdomain address for your blog, which looks better and may help search engines find you.

When setting up your blog, you want to pick a topic that you know something about. This will make it more interesting for you, and will make it easier to keep the content fresh. It’s pretty much universally agreed that search engines prefer sites with lots of content. And if you want visitors to find your site, you have to get listed with the big search engines. You should also try to pick a topic that will generate some expensive advertising. Blogging about baby penguins is all well and good, but it’s not a highly competitive market as far as advertising goes. Do some research on the Google AdWords site to find some hot topics. Tech topics are generally good sources of high paying ads, but there are others.

One thing to note about choosing a topic is that Google doesn’t allow AdSense ads to be displayed on sites with content that they deem to be objectionable. Hate sites, sites with illegal content, and so forth will not be accepted, so just keep that in mind. Read the Terms of Service on the AdSense site if you have any doubt.

Once you have your topic, start writing like mad. Try to use lots of keywords relevant to your topic. This will help your ranking with the search engines, and will also make sure the right ads show up when you get to that stage. Don’t take this to the extreme, however. You’re writing for humans, not search spiders. Even if you have great keywords, if your content isn’t vaguely interesting, you’ll find no one spends any time at your site.

After you have several pages of content, you can sign up for a Google AdSense account. Just go to www.google.com/adsense, and click the button to sign up. You’ll have to give them some information about yourself, and about your website. A human from Google will review your site within a day or two, and you’ll get an e-mail telling you whether you’ve been accepted. If you’re not accepted, they’ll tell you why, and you can resubmit as soon as the problem is corrected.

When you’re accepted, log in to your AdSense account and create some ads. They’ve got a very simple form to do this, and you just copy and past the javascript code they generate for you. At first you may see only public service or very generic ads on your site. After a day or two, if you have enough quality content on the page, you’ll start seeing more relevant ads show up.

You’re now a webmaster! You didn’t have to buy a domain, pay for hosting, or even know much about web design. My next article will deal with how to promote your blog (or any web site), and build traffic to it. Check back soon!

© 2005 Gary LaRock
www.workfromhomespot.com

About the author
Gary LaRock runs http://www.workfromhomespot.com, your source for information and ideas about working from home. He lives in Thornton, CO, with his wife and son, where he has worked exclusively out of his home since 2003. Work From Home.

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In recent years, it’s been pretty obvious that “blogging” (Web + Log = Blog) has simply taken over the internet.

Early blogs were first used by creative (bored?) indivuals, and larger news companies. http://info.cern.ch/ was one of the earliest blogs, followed by NCSA’s “Whats New” and also NetScapes “Whats New” blog. After this point the blogging scene exploded.

What exactly is blogging? Many consider blogging in it’s truest form a type of internet diary. In it’s most pure and basic form its simply a single, scrolling webpages with a few links on the side, and an archive table, and larger, prominent updates in the center of the pages. Users usually post small excerpts about daily life, recent events, or news.

Creative writers often attract groups of people, who will pursue and follow that blog, often posting comments on updates. Some writers write outrageous, offensive things that also attract readers. Some people write about personal experiences, and some just flat out write whatever they want!

RSS, (really simple syndication) also started directly because of blogs. Rather than visit an indivual site over and over again to read the updates and posts, coders started using xml to enable these updates to be available anywhere in the world. In response, RSS has created a whole new chapter in the SEO world, all because of blogging.

Many people have begun to weave affiliate links and even sell there own products through their blogs, relying on their dedicated readerbase to generate huge conversion rates. Programs like WordPress can generate ENTIRE web sites simply by advanced forms of blogging. One of my own sites, www.emoneyreport.com utilizes this program. Instead of bloggin real life experiences, we blog our article updates and program reviews. Very nifty!

Even major search engines are taking part in the blog scene. Most noticably, Google, purchased the site www.blogger.com. Now google controls the largest, most successful blogging site to date! Google indexes and spiders every post created on this site, EVERY day. It’s common practice to create a blog, write small posts and link to your own site through the blog, and doing this you can get spidered and indexed within a day!

We have to ask ourselves, whats next for blogging? Will blogging become the next form of linking? Who knows? All I know for sure is that I like what blogging has become, and that it allows my site to generate income for hundreds of people all over the internet.

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We have partnered with several internet gurus to release this book, containing the secrets that most internet gurus DON’T want you to know.

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