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Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment. By creating a Blog and adding to it every day or relatively often, you create in your reader a desire to see “what was said next”. They will return to read what you post next. Particularly, if what you posted the first time is interesting, valuable information, presented in a manner that is fun to read. A few ideas to get you off and running with your informational Blog, might include: travel, a new baby, planning your wedding, building a new business, working with your clients, developing a new product, counting your blessings, or ideas you are interested in sharing.

No matter what topic you choose, if your goal is to create an unending stream of income, generated by your Blog site, through promoting products, sites, and opportunities to visitors such as yourself. This book will help you attain your goal.

An alternative to the news filled Blog, which includes entries on a regular, or daily basis, is the Informational Blog. An Informational Blog is a site where information is presented on the one page format, along with any advertising you wish to include, and the content is so intense that it draws people back time and time again to reuse the site. Informational Blogs can be as long or short as you wish. Informational advertising links run down either side of the page, promoting topics similar to the one you are writing about.

These Blogs are chock full of information, links, ads, and ideas that promote the content or purpose of the Blog. A Blog of this type will run on “Auto-Pilot” for many weeks at a time, just earning you money, while you go out and play with the kidlets, take a vacation, or build a “real” business on the side.

Have a desire to communicate and something important to say, Blogging can get your point across. Concentrating your knowledge on one topic brings a specific traffic to your site. Jan Verhoeff is an expert at making affiliate links work. Contact her at eBiz Brand Performance.

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The internet is brimming with articles, ebooks and hype about using blogs in conjunction with Google’s Adsense program as a means of generating revenue. The formula for success, it seems, is simple. You blog, you place ads, you get traffic, visitors click on the ads and you get paid. The question many people have about the whole process is whether or not the end result will really be profitable considering the time and effort that is required to implement the strategy.

This question has been difficult to answer, in large part, because of the Google Terms of Service for Adsense users. Although the terms have recently been loosened somewhat, users were long prohibited from sharing personal information regarding their success levels and other key statistics that might have provided prospective for-profit bloggers from developing a clear perspective on the profit potential available.

If you are curious about whether or not you can make blogging with Adsense a legitimate moneymaker, it is worth conducting this relatively simple exercise. The results can give you an idea of whether or not it is worth your time.

First, determine how long it will take you build your blog. Consider the set up time and the time necessary to do initial promotion and to write at least ten to twenty starter posts. We can term this variable ST, for “start-up time.” For our hypothetical, we will say our ST is twelve hours.

Second, estimate how much ongoing time it will take on weekly basis to do additional promotion and to add at least two new posts. Multiply this figure by 52 (the number of weeks in a year). We will term this variable MT for “maintenance time.” For this example, we will set MT at 104 hours (2 hours per week).

Third, add ST and MT. This will give us an idea of the total time required (TT). In this case, TT is 116 total hours.

Fourth, investigate the average value of an ad click in your niche. You can use the Overture bid tool, easily found online, to get a reasonable idea of the value of each click. In order to make your projection “safe,” reduce that number by half. This yields PPC, or “pay per click.” Let’s say the bid tool says clicks related to our keyword are worth about fifty cents. Our PPC is .25.

Fifth, determine how much your time is worth. Do you feel your blogging time should generate at least $10 per hour? $20? This is a matter of personal preference. We will term the resulting variable DR for “desired rate.” We will assess the value of our time at $15 per hour for this exercise.

Sixth, assume a click-through rate of five percent. This is a low figure, as many blogs can generate click-through rates approximating 25%. Click-through rate is expressed as CTR.

Now it’s time to perform the critical calculation. One needs to determine the required number of visitors necessary to produce enough money to make process worthwhile. If we express that number as V, the equation will look something like this:

V x PPC x CTR = DR x TT

This translates to:

V x .25 x .05 = 15 x 116

Or
V x .0125 = 1740

Thus, V must be 139,200. In order to make the process pay, you will have to drive 139,200 visitors to the blog over the course of one year. That translates to approximately 391 visitors per day, on average. Obviously, that is a very “doable” number based on the amount of time we have set aside for the process.

So, for our example, blogging for bucks with Adsense is a winner.

Perform these calculations based on your unique circumstances and you can determine the viability of earning money with a blog and Adsense.

Learn more about blogging at http://www.blogging.internetdiscussionforum.com

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David hobson

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Blogs are, at their heart, nothing more than websites featuring a solid content management system allowing for the frequent and easy addition of new material. However, if you approach a blog from this purely “clinical” perspective, you may be missing out on some great opportunities to maximize your blog’s profitability.

Blogging grew as a means of communication, community building and online journaling. These very personal sites created a larger blogging community that continues to increase in population every day. This spurred the creation of several services and opportunities unique to blogging that traditional static sites cannot utilize.

Blogging gives one a chance to grab a great deal of traffic that is often unavailable to traditional sites. We all know that traffic is a critical component to profitability. The more people you get to your blog, the more moneymaking chances you experience. Thus, it is important for any for-profit blogger to understand some of the unique ways they can improve their numbers simply by virtue of their sites structure.

One example is the blog directory. There are search engines and directories that service blogs exclusively. These sites can be well-visited and can supply a healthy stream of traffic that other sites cannot access. Some of these blog-only opportunities, like Technorati, can drive huge numbers to a blog.

Blogs also have the unique opportunity to “ping” these directory sites. A ping is the equivalent of advising the search engine or directory that your blog has been updated. By pinging, one can increase the visibility of their blog and the traffic it receives.

The blogging community also created the commenting system embraced by most blogging platforms. Blogs can be structured to be a community exercise and comments are welcome. Bloggers tend to visit those blogs that visit them, and comments on a blog are likely to read by its visitors. Thus, one can take the time to make high-quality, relevant comments on other blogs as a means of creating visitors to their own offering.

This kind of community participation can do wonders for search engine placement, too. That’s because bloggers are notoriously generous when it comes to providing backlinks. Bloggers are prone to add other blogs of interest to their list of links. These links do generate traffic directly, but perhaps even more importantly, they also provide backlinks the search engines interpret as a sign of an authoritative site. Your blog is thus rewarded with higher placement in search engine results.

The effect of these links is amplified by the structure of most blogs and blogrolls. The list of links becomes part of the blog’s overall template. They are reproduced not only on the main page, but on each of the individual “post pages.” Although many of those individual pages will lack powerful page rank, the sheer number of backlinks produced can be incredible.

By tapping into the legacy of the blogging community, one can increase the profitability of their blog. As traffic goes up, so do profits, and blogs offer some very handy ways to nab visitors!

Learn more about blogging at http://www.blogging.internetdiscussionforum.com

Kind regrads
David hobson

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