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Web logging first appeared on the net in the mid-1990s. The term “web log” was initially coined refer to a server’s log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word “blog” was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.

Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.

Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics’ use.

Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.

What are the kinds of contents that readers can find in a blog that’s for distribution? The authors’ ideas, opinions, expertise in his/her field of work, resumes, and home recipes, pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.

Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers.

The blogs’ abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool. Additionally blogs are very efficient, cheap to use and can quickly distribute information.

However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog. Is it a personal, organizational or business blog? This will help you decide on what your blog will contain, where you’d place it and what publishing tools you’ll be using.

Copyright 2005 Mal Keenan

For more information on blogging and other aspects of Internet Marketing and Home Business visit Mal Keenan’s newsletter:
Home based business opportunities

Find a work at home business you can believe in visit: Work at home Ideas & Opportunities

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When it comes to making money, what can possibly beat a job you like? Nothing, that’s what.

And when it comes to writing about your online business, what could be more fun than blogging?

A timid voice pipes up from the back of the room at this point. “If you please, Sir,” it virtually squeaks, “what’s a blog?”

There are as many variations on the blog as there are bloggers. But to put it simply, a blog (or a web log, usually spelled weblog) is a space on the web that can be used to record thoughts, day by day.

Blogging can be used as a personal journal or as a space for like-minded people to come and collaborate, bouncing ideas off of each other. Online blogging can also be used for personal rants and journalistic critiques, to collect things such as recipes or to register memos to one’s family.

Blogging can also be used to put your online business over the top.

Online blogging only really came into its own about five years ago. Since its humble beginnings as a private online cache of comments, helpful hints, raves and thinly disguised personal ads, the online blog has mushroomed geometrically to become a marketing tool worth reading up on for every internet based home business.

Let’s take a look at some specific advantages blogging brings to online home business opportunities:

Money, money, money!

You’re in business to make money. Blogging online can be used to generate interest on a number of levels. A popular blog, with persistent managers, can actually sell advertising space and link to products and services. In this way, online blogging is simply one of the best all-around tools for the affiliate marketing home business.

Interactivity!

It’s as if you were time-warped back to the 1950’s, and you were invited into the home of a stranger to tell them anything you wished to tell. In that simpler time, people loved to interact, and it’s the same today. The hands-on, personal feel of an online blog creates an atmosphere of almost automatic trust, and, subliminally, sets up its writers as experts. Used wisely, these advantages can help sell any product or service.

Flexibility!

This interactive position allows for the utmost flexibility in stance and reactivity, not to mention the possibility of remaining on the cutting edge of developments in your field, worldwide.

A Hand Up!

As your online blog grows, and you continue to interact with more and more people, you will find your online business prospect list growing. You will also feel a friendly bond with the people you interact with. That’s fun!

The energy flow and influx of leads and information will infuse your home business with a life all its own. And the life force of a properly nourished online blog can become an awe-inspiring outward spiral.

After all…online, the sky’s the limit!

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Author” resource box. Thanks!

Paul Majestyck is a successful ezine publisher and online marketer. Sign-up free for “Marketing Strategies that EMPOWER Success”, mailto: eNetStreamss@getresponse.com Visit his blog at http://www.makeafortuneonthenet.com/blog/, packed with strategies and tips for operating a successful online home business.

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One of the tools that a smart direct sales representative use to attract new business is a blog. A blog keeps customers and potential customers informed about products, events and services that relate to your business, new releases, contests, specials and it always keeps your name front and center. It shows readers that you are a good source of information that they can count on.

If you think about it, you also probably subscribe to a number of blog feeds on various subjects that interest you. Where do you think you are going to get information when you are in the market for a product or service that relates to your interests? Yes, that’s right, you think about that blog that gives you all that great information!

Often direct sales representative’s websites are nothing more than a corporate website. Websites in which they are unable to update information. These types of websites also make it difficult for a representative to look unique. They all have the same websites saying the same thing. Corporate sites also make it difficult for the representatives to hold special contests or special sales.

With a blog you can quickly update your customers anytime your company released a new product, when you’re holding a contest or are placing items on special pricing. Blogs also can be more fun and unique than the traditional newsletter. Newsletters are often sent out at a set time. With blogs you can stop in anytime. With all the feeds available your visitors can subscribe to your feeds and be instantly updated without any spam filters interfering.

If you want to produce a professional looking blog, try using a service such as Blogger.com. You can then upload your blog quickly and easily readily available for your visitors. Another great thing about Blogger.com is that it is free. This means no hosting costs or domain costs.

Visit http://www.wahm-blog.com/what-is-blogging.html for more information about blogging.

About the Author…
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you’re serious about your direct sales company and want to know how you can make more sales.

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