www.diyara.com

1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.

2. Having your own business blog gives you credibility and a forum where you can show your expertise.

3. Readers can comment directly onto your blog, creating interaction and interest.

4. No more waiting for your web designer to update your web site.

5. You can post to your blog yourself, about any issue, daily if you wish, and get it broadcast into the blogosphere instantly.

6. The search engines love blogs and will pick up your keywords easily, boosting your rankings, making it easier for people to find you on the web.

7. Customers are drawn to personality behind the business. Human voices convey intimacy beyond PR-babble. (To read about this topic read The Cluetrain Manifesto. The first chapter is available free online: http://cluetrain.com/apocalypso.html.)

8. You can network and build up a community of like-minded readers. You blog, people comment. Others blog, you comment. Before you know it, more people have heard of you and your business because the buzz gets passed around.

9. You can test out new ideas and get instant feedback. Get your customers and prospects in on the act now and let them help you help them - invite them to talk back! Let them see how you develop your products and services and they can show you how to best to serve them.

10. You can use your blog side-bars to promote your products, your affiliate products, run blog ads, sell books, and any other product or services you have. You don’t have to include this in the body or content of your article; therefore your posts - your writing - can remain content rich and free of promotional hype.

Finally, email marketing and electronic newsletters are struggling because of over-crowded inboxes, spam problems and filters.

- On the average, 64.7% of the business e-mail you send is not even opened, let alone read. [source: Q3 2004 Email Trend Report, DoubleClick ]

- E-mail marketers are seeing their open-rates range from only “mid-20s to just over 50 %” [source: ClickZ.com]

- That means that you are losing at least 50% of your prospective buyers or readers. How much does that amount to in losses over the course of the next few years?

- AOL receives roughly 2 billion e-mail messages a day, of which about 75 percent are blocked and another 4 to 7 percent are sent to the bulk folder. [source: ClickZ.com]

Sit up and pay attention. The time to start blogging for your business is now.

Denise Wakeman of Next Level Partnership, and Patsi Krakoff of Customized Newsletter Services, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blog at http://www.buildabetterblog.com

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Blogging is all the rage. With these 10 Simple Steps even My 70 Something technological challenged Mom was able to Join the Growing number of Bloggers.

Step 1 Pick a Topic

Pick a Topic or Theme for your Blog. Your theme should be something you are good at or something you like. Things to Blog About

• your Hobby
• Your Passion
• Your Job
• Sports
• Politics
• N.Y. Yankees.
• Promote a Web Page

Step 2 Pick a Title

Pick a Title for your blog. If your Blogging about Model T Fords then Your Title should be something like

• Restore Your Model T.
• Henry Ford and the Model T
• Model T Pick Your Color as Long as It’s Black
• Model T They Don’t Make Them Like that Anymore

Step 3 Pick a Sub-Domain Name

When you sign up for your free Blogger Account you will need a Sub-Domain Name. Your Sub Domain should be related to Your Topic Your WebSite URL will be something like http://sub-domain.blogspot.com. Have 3 or 4 Sub-Domains in mind in case one is taken.

Step 4 Get Your Free Blog Account

Go to http://blogger.com and sign up for a free account

Step 5 Your Blog Description

Log in to Your Blog account and Enter your 500 Character description (After you log in click on the setting Menu and Basic Setup.) Use Keywords related to your topic in your description.

Step 6 Some Key Blog Settings

• On the Basic Menu be sure and Set - Add your Blog to our listings? to YES

• On the Publishing Menu be sure and Set - Notify Weblogs.com? to Yes

• On the Formatting Menu set up your Time Zone

• On the Archive Menu be sure and Enable Post Pages

• On the Site Feed menu see the Address for your Feed http://sub-domain.blogspot.com/atom.xml

Step 7 Your First Post

Click Posting and Create and Type in the Title and Body of your first post. Be Sure and make it related to your topic.

Step 8 You Ain’t Got a Thing If You Don’t Do That Ping

Go to http://pingomatic.com and set up your Pings. Pingomatic will announce your Blog to many of the Major Blog Search engines. Be sure and Book mark the Pingomatic page after it is done pinging. You will want to ping every time you post to your blog.

Step 9 Get a Feed Burner Account

Feed Burner allows you to Burn Your Feed so it can be viewed in a web browser Here is a Sample Feed Burner Feed about the NY Yankee’s http://feeds.feedburner.com/YahooSports-Mlb-NewYorkYankees.

After you burn your feed in Feed Burner be sure View it in a web browser and click the Add to Yahoo button.

Step 10 Blog Early and Often

Post and Ping Often. If you suffer from Blog Block here is a helpful article to help you find topic to write about Guaranteed!

http://ewguru.com/blogblock

Congratulations you are now an offical member of the blogging community.

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Get Mike’s Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

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Oxford Dictionary of Modern Slang states “blog noun An Internet website containing an eclectic and frequently updated assortment of items of interest to its author. 1999-. [Shortening of weblog.] So blogger, noun”

More meaningful citations could be obtained from the Web. Below is a list of these.

- Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

- A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.

- A blog is information that is instantly published to a Web site. Blog scripting allows someone to automatically post information to a Web site. The information first goes to a blogger Web site. Then the information is automatically inserted into a template tailored for your Web site.

Blogging has come a long way indeed. Not only can you do all the above mentioned, you could now also make full use of it to promote and expand your Internet business.

Savvy marketers have now accepted blogging as one of the best Internet marketing methods that is free because you could create your blog almost immediately at no cost compared to the setting up of a conventional website.

Publishing information in your blog to help establishing your presence in the Web is now a growing phenomenon. Blogging for your Internet business is one surefire way to enhance the visibility of your products and services.

The following are some of the things one could do to improve one’s Internet online business:-

1) Offer advice to your visitors on specific tips, tricks and opportunities related to your own business with the objective to increase awareness not only about yourself but also your business. This will establish you as an authority with customers, prospects and casual visitors through your publications.

2) Prompt and encourage readers to leave their comments and feedback. Positive feedback could some times help you to improve your website design, layout, content and hence your business.

3) Make periodical announcement and broadcasting on any new changes or offers available in your main websites, for instance, new products and/or services.

4) Old and past publications and postings in your blog could be kept in an Archive file which is very friendly for retrieving. You can therefore keep track of all your business plans and old but important information.

5) Any articles which you have written and posted could be reprinted by others for their own websites with your permission on condition that the resource box about the author remains unchanged i.e. with all your important URLs intact. This would link your websites to other websites hence exposing your business to more visitors.

6) Always add fresh and quality content to it on a regular basis since search engines like fresh content. As a result, search engines will list your website in their directories. As soon as you have pages of your blog in the search engines, you will start attracting free traffic to your site without having to paying a dime for it.

7) Exchange links with others could improve your ranking on search engines. Affiliate links in the form of advertisement banners could also be included in your blog to earn more extra income.

In short, there is no limit to what you could do with your blog. You can include your ideas, opinions, expertise in your field of work, resumes, home recipes, pictures, streaming audio or video clips, e-books, poetry, products, services, consultations etc., etc.

Unlike most normal websites that are relatively permanent with only occasional updating, blogs allow you to post any new content almost on daily basis. Also, websites are usually less personal as far as their relationship with the visitors is concerned.

Visitors could leave comment in your blog after their visits which sometimes could prompt a follow-up discussion between you and them resulting with both parties learning from each another.

Share your ideas, opinions and thoughts to assert yourself as an authority in your field. The visitors who are your customers or potential customers would remember your blog and keep coming back.

Copyright© 2005 Sung-Liang Woon
http://www.johnwoon.com

About The Author: John Woon (Sung-Liang Woon) is a Latex Consultant with about 30 years of experience.

1) Multiple Internet business opportunity SECRETS: http://easyhomebiz.blogspot.com

2) Hypertension and the Heart: http://hypertension2.blogspot.com

3) Diabetics’ Valuable ONE-STOP Guide: http://diabetics-guide.blogspot.com

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